Why Most Supplier DE&I Conversations Fail Before They Start

Most organisations already have data on their suppliers.

Very few can actually use it. 

Procurement teams are starting to ask more questions about inclusion and fairness in their supply chains. That’s progress. But better questions don’t automatically lead to better outcomes. In many cases, they just create more admin and very little insight you can stand behind. 

The problem isn’t whether you’re asking. It’s how you’re going about it. 


You can’t separate the question from the intent 

Before adding anything new to a supplier questionnaire, be clear on what you’re trying to get from it. Are you identifying risk, driving improvement, or strengthening your ESG position? 

In most organisations, that isn’t defined. Questions get added without a clear purpose, and the answers come back inconsistent and hard to use. If the intent is vague, the output will be too. 


One approach doesn’t work across your supply base 

A global supplier and a 30-person SME are not set up in the same way. They don’t have the same data, resources, or internal structure. But they’re often asked the same questions. 

Larger suppliers give polished answers that look strong but don’t say much about what’s actually happening. Smaller suppliers either can’t respond in detail or disengage. You end up with data that looks complete, but doesn’t hold up when you try to use it. 


For example, gender pay gap shows where this breaks down 

Gender pay gap is becoming more visible and more regulated, so it’s an obvious place to start. But what comes back is usually a number without context, a plan without clear outcomes, or nothing at all. 

That doesn’t tell you whether progression is fair, whether leadership is accountable, or whether anything is likely to change. The number is easy to share. The reality behind it is much harder to see. 


Support vs scrutiny is the wrong debate 

There’s often a question of how hard to push suppliers. Push too far and you risk damaging relationships. Take a lighter approach and nothing really changes. Neither works on its own. 

What’s missing is structure. Clear expectations, consistent data, and a way of looking at suppliers that reflects their size and context. Without that, you either create friction or collect information that doesn’t help you make decisions. 


Why most supplier data on fairness isn’t usable 

Across the market, this data is usually self-reported, inconsistent, and focused on policies rather than day-to-day reality. It’s difficult to compare across suppliers, and even harder to rely on in a commercial context. 

So teams gather information, but still fall back on instinct. That’s where the risk sits. Not in the absence of data, but in having data you can’t stand behind. 


What needs to change 

If fairness across your supply chain is going to be taken seriously, the approach needs to be more structured. Move away from one-off surveys and generic questions, and towards something consistent and comparable. 

You need to see what’s happening across suppliers, but also within them, and link that back to clear actions. Without that, you’re left with signals, not insight. 


Where this becomes a commercial advantage 

When you get this right, it changes how you manage your supply chain. You can see where fairness is likely to affect performance, prioritise where to focus your time, and have more meaningful conversations with suppliers. 

And when questions come from the board, from clients, or in a tender, you have something solid to point to. 


When this becomes your risk 

Fairness in the supply chain is not going away. Expectations are increasing, and scrutiny is following. 

If you can’t clearly explain what’s happening across your suppliers, and back it up with consistent data, that becomes your risk. 

That’s what we help solve. If you want to see what that looks like in practice, book a conversation with us.